Problem & Goal
The Ontario Cultural Attractions Fund (OCAF) is a government-funded organization supporting cultural and arts programs across Ontario. Their website had fallen behind modern standards after years of neglect, lacking the visual appeal and functionality necessary to reflect their role as a vital and dynamic resource.
The goal was to design a visually exciting and modern interface that:
- Gave the impression of a current, relevant, and impactful organization.
- Aligned with OCAF’s mission of supporting cultural and arts initiatives in Ontario.
- Was templated for easy integration into their CMS system.
Solution & Process
- Modern Visual Design
- Designed a visually dynamic and engaging website to showcase OCAF’s impact and relevance in the cultural sector.
- Emphasized a clean and exciting aesthetic that appealed to both arts organizations and government stakeholders, using bold typography, vibrant imagery, and interactive elements.
- User-Centered Interface
- Focused on creating an intuitive interface that simplified navigation, making it easy for users to find funding information, success stories, and application guidelines.
- Ensured the design was accessible, adhering to AODA and WCAG standards.
- Templated CMS Integration
- Designed the website as a templated solution compatible with OCAF’s existing CMS system, ensuring the design could be implemented seamlessly without significant additional development costs.
- Created flexible templates to allow for future updates and scalability.
The Results
- Enhanced Perception: Delivered a modern, visually engaging website that repositioned OCAF as a relevant and impactful organization within Ontario’s cultural sector.
- User Engagement: Improved usability and accessibility, making the website more appealing and functional for cultural organizations seeking support.
- Client Satisfaction: OCAF praised the design as a significant improvement, aligning with their goals to better communicate their mission and engage their audience.
- Scalable Solution: Provided a templated design ready for easy integration into their CMS, ensuring long-term usability and adaptability.
Core Strengths Highlighted in This Case Study:
- UI Design Expertise: Transformed a dated website into a visually dynamic and modern digital presence.
- Creativity and Adaptability: Crafted a design that balanced bold aesthetics with practical CMS integration.
- User-Centered Design: Delivered an intuitive and accessible interface tailored to the needs of OCAF’s diverse audience.
- Strategic Vision: Reinforced OCAF’s identity as a vital cultural supporter through engaging and modernized design.
