The experienced hand you didn't know you could ask for.

A little about me.

I did not follow a traditional path. I started in my high school media lab, taught myself to design and code, and built my first web company in the 1990s. Since then, I have spent 30 years helping organizations like Rogers Bank and Manulife turn complicated workflows into elegant digital products. I built and ran a 12-person digital agency to deliver multi-million-dollar projects. That founder journey taught me how to take a high-level executive vision and actually execute the final product.

Corporate environments are full of internal politics. I provide a completely different experience. I have the strategic background to see the entire playing field, and the calm, empathetic approach to help you navigate it. I bring an unbiased perspective to untangle roadblocks and resolve internal conflicts. I act as a trusted sounding board and an objective outlet. Sometimes I am a design leader navigating strict banking compliance. Other times I am a low-rent therapist helping you vent about corporate bottlenecks.

I do not deliver fluff, unless it is my dog, Ryder. I grew his Instagram community to over 100,000 followers and secured commercial deals with global brands like Netflix and Dyson. That hands-on experience gives me real-world insight into audience engagement and authentic storytelling.

I will work hard to untangle your digital ecosystem, and we will actually have some fun doing it.

Let's create experiences that matter.