Problem & Goal
MyCaribou, a startup focused on global healthcare partnerships, needed a user interface design that communicated their core services and values while supporting their early-stage development. With branding assets still in progress and limited design elements available (a logo and color palette), the goal was to:
- Define a clear homepage content flow to focus on core service offerings.
- Conceptualize backend dashboard designs, which were not yet fully defined.
- Develop a visual language that conveyed connectivity, partnership, and global reach, while aligning with the brand’s emerging identity.
Solution & Process
- Homepage Content and Flow
- Collaborated with MyCaribou to structure the homepage, focusing on their core service offerings to ensure clarity and engagement.
- Simplified navigation and messaging to make the user journey intuitive and goal-oriented.
- UI Mockups for Backend Dashboards
- Created customized UI designs for backend dashboards, working from minimal specifications and leveraging industry best practices to imagine how the interfaces could function.
- Ensured the designs were scalable and flexible to accommodate future development and functionality.
- Conceptual Visual Language
- Developed visual elements that communicated MyCaribou’s values of connectivity and global partnership, incorporating design motifs such as connecting lines and strong, angled content panels.
- Integrated whimsical design elements to align with the brand’s evolving marketing materials, creating a cohesive and approachable visual identity.
The Results
- Defined Visual Identity: Delivered a polished homepage design that clearly communicated MyCaribou’s mission and services, helping them establish a strong digital presence during their startup phase.
- Scalable UI Framework: Created backend dashboard mockups that served as a foundation for future development and functionality.
- Brand Cohesion: Established a visual language that tied together MyCaribou’s marketing materials and digital presence, reinforcing their values of connectivity and global reach.
- Client Satisfaction: Successfully navigated the challenges of limited branding assets to deliver designs that exceeded expectations and aligned with MyCaribou’s vision.
Core Strengths Highlighted in This Case Study:
- Creativity and Adaptability: Worked effectively with limited assets, developing a cohesive design language that aligned with the brand’s emerging identity.
- Strategic Problem-Solving: Defined homepage content and dashboard designs from scratch, focusing on user needs and scalability.
- Collaboration: Partnered with MyCaribou’s team to align designs with their goals and integrate seamlessly with parallel branding efforts.
- UI Design Expertise: Delivered intuitive, visually engaging designs for both the customer-facing homepage and backend dashboards.
