I help organizations create exceptional user experiences with a blend of strategic insight and hands-on design expertise. Working with brands in finance, tech startups, and entertainment, I turn complex problems into impactful, user-centered solutions that not only look good but work seamlessly within your business goals and real-world constraints.
From refining existing interfaces to leading UX overhauls, I cut through the clutter to deliver results that make an impact—and create experiences that matter.
My cross-disciplinary approach combines hands-on expertise in user experience, interface design, and product development with strategic insight and a healthy dose of technical development know-how. This mix makes me a well-rounded partner for projects that demand both high-level strategy and hands-on design skills. I have a whole lot of empathy, ensuring each project doesn’t just look good on paper but connects with users and delivers real results for your business.
My work has earned recognition from The Webby Awards, SXSW Interactive, and Applied Arts, but my real satisfaction comes from seeing clients reach their goals. I’ve had the privilege of working with a variety of leading brands in finance, startups, and entertainment, building user-focused digital solutions that connect with customers and drive outcomes that matter.
From transforming outdated platforms to designing high-converting digital experiences, I bring fresh ideas and a no-BS approach that clients can trust to get results.
If you're looking for someone who can navigate complexity, connect with your users, and bring a bit of edge to your digital strategy, let’s talk. I’m here to create experiences that matter—all while keeping the process refreshingly straightforward and fun.
I work with businesses across industries—including finance, entertainment, and tech startups—who need user-centered, effective digital solutions. My clients range from startups and product teams to established brands and enterprises looking to improve user engagement, drive conversions, and create seamless digital experiences.
I help businesses bring their digital ideas to life through a blend of UX strategy, hands-on interface design, and product development, backed by leadership in digital transformation. From crafting wireframes and prototypes to conducting UX audits and refining usability, I focus on creating user-friendly, visually engaging experiences that align with business goals. Whether working independently or guiding cross-functional teams, I simplify complex challenges into straightforward, intuitive designs and impactful digital strategies that drive real results.
I’ve had the privilege of working with leading brands like Rogers, Manulife, and Sony Music to create digital solutions that engage users and achieve strategic goals. My work has earned recognition from The Webby Awards, SXSW Interactive, MuchMusic, and Applied Arts, and projects I’ve led have generated millions in leads, boosted engagement, and enhanced user experiences across various platforms.
I’m passionate about creating digital experiences that matter. I love transforming complex, multi-layered challenges into elegant, user-centered designs that drive success. I’m also dedicated to continuous learning and innovation, always exploring ways to push the boundaries of UX and digital strategy to make an impact.
My creative pursuits outside of work—like photography and managing a popular social media account for my dog—inform my approach, offering fresh perspectives on visual storytelling, audience engagement, and brand building. Every part of my life interacts with my skills; I’m always viewing the world through that lens, integrating these diverse experiences to enrich the work I do.
As a consultant, I’m a no-nonsense partner who cuts through the noise to get things done. I’m approachable, collaborative, and adaptable, bringing fresh ideas and a bit of irreverence to every project. With a mix of empathy and a laser focus on results, I’m here to make your job easier—not add layers of BS. I listen to what really matters and deliver solutions that move the needle. I respect goals and deadlines, but we’ll have some fun along the way, and I’m not afraid to challenge the norm to get you where you need to go. Above all, I focus on creating a stress-free, productive experience for everyone involved.
People often say I have a natural talent for bridging the gap between technical complexity and human understanding. This isn’t just a skill I’ve developed—it’s grounded in genuine empathy for the end user. I approach design challenges from their perspective, often anticipating needs and frustrations before they even surface. I’m told I can step into their shoes instinctively, not just analytically. This level of intuition, paired with my experience, might feel second nature to me, but others see it as a defining strength.
My blend of hands-on design skills, strategic capabilities, and industry experience captures everything from technical proficiency to strategic leadership. As a multi-disciplinary UX and digital expert, I bring both design expertise and strategic acumen to every project.
Joel Herzog
Rogers Communications
Martin Byrne
Technology and Operations Leader
